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At Goodwood, we ensure customer’s wants and needs are satisfied in personal and thoughtful ways. We can work with you to design the kind of end-to-end customer journeys that not only generate organic promotion but also foster loyal communities.
Every project is different so our services are tailored in the most appropriate way to your specific needs.
We take the time to get to know your business and your financial landscape; developing a deep understanding of you and your industry. Our advice is shaped by this knowledge and tailored to your specific needs – whether you're looking to raise funding to start your new venture, grow your business or prepare for a major investment.
An exceptional customer experience is at the heart of everything we do at Goodwood. Our reputation for delivering world class events and venues is born out of our obsession for perfecting every element of the customer journey.
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Strategic Planning and Business Case Development
We take the time to get to know your operations and your financial landscape; developing a deep understanding of your business and your industry. Our advice is shaped by this knowledge and tailored to your specific needs – whether you're looking to raise funding to start your new venture, grow your business or prepare for a major investment. We can also support in creating investor presentations.
Working closely with you to understand your business, define your objectives and examine your unique financial situation, we will develop a comprehensive financial plan. This will take into account your revenue, expenses and investments and support you in making the informed decisions that bring goals to fruition.
Our financial business case development service provides you with a clear direction and a plan to execute your company's objectives. We can assist you in identifying your key performance indicators (KPIs) and create a timeline for achieving them. With a clear roadmap in place, you'll be able to make balanced decisions that drive growth and success for your business.
Concept and Venue Design
Our teams have vast experience of creating temporary – and striking – venues for our world-renowned events. In constantly evolving the designs of major events from one year to the next, we are adept in creating layouts and spaces that inspire our guests, provide opportunities for our partners and celebrate the natural environment.
An exceptional venue is created with consideration for the purpose of the space, the target audience and the entire sensory landscape of the experience the designer wishes to evoke. Lighting, acoustics and layout all come together to affect a cohesive and impactful design.
We work in partnership with some the leading architects in the world and we can help you create a physical space that is not only aesthetically pleasing but also effective, dynamic and memorable. We understand what is required to design a space that not only exceeds the expectations of the audience but also creates an immersive and engaging experience.
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Customer Experience
An exceptional customer experience is at the heart of everything we do at Goodwood. Our reputation for delivering world class events and venues is born out of our obsession for perfecting every element of the customer journey.
Taking the time to understand the customer’s wants and needs, we ensure those are satisfied in personal and thoughtful ways, making individuals and communities feel valued and appreciated. It is this extraordinary experience that our customers want to return to enjoy again and again, sharing it with friends and family.
We can work with you to design the kind of end-to-end customer journeys that not only generate organic promotion but also foster loyal communities.
While Goodwood is known for creating very special sporting and hospitality experiences, we are also world leaders in bringing global brands together. For any business that relies on sponsorship or brand collaboration, we can offer valuable insights for successfully building a portfolio of partners or activating multiple partners at a single event.
Memberships
Whether you're looking to create a membership, increase membership numbers, improve member retention, or enhance the overall member experience, we have the tools and strategies needed to achieve your goals. We'll work closely with you to understand your organisation's unique needs and develop a plan of action that fits your budget and timeline.
Clubs and memberships can be a powerful mechanism for generating strong loyalty and consistent revenue. Our membership experts can help guide your strategy in this area by sharing our understanding of the common challenges with membership models and how to establish the potential identity of a new group of members.
Just a few of our successful memberships include: The Goodwood Road Racing Club, one of the largest motorsport memberships in the world; the pioneering Golf at Goodwood membership model which has led the way in growing UK-wide participation in the sport and the Goodwood Aviation Club which has recently celebrated its 60th year.
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Content Creation
People come to Goodwood to be captivated by awe-inspiring content and to connect with authentic stories that they can become a part of.
Extraordinary content can be anything from rubbing shoulders with current F1 drivers at the Festival of Speed to seeing the most valuable cars in the world racing bumper to bumper at The Goodwood Revival. It even encompasses the hedonism of watching a globally-renowned DJ at Goodwood Racecourse.
Our experienced team will collaborate with you to create a content plan for your business venture that will capture the imagination of customers for years to come.
Event Operations
Our operations teams are responsible for planning and delivering the world-famous Festival of Speed, Goodwood Revival and Glorious Goodwood. We also hold a range of other large-scale events throughout the year, including aviation displays, music festivals and the grandest private celebrations.
Each event is carefully curated to provide a unique and unforgettable experience for attendees, with unrivalled entertainment, excellent food and drink and a focus on delivering exceptional customer service.
We can support your business to understand the complexities of delivering a large-scale event safely and on-time.
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Social Responibility
For over 300 years, Goodwood has demonstrated that social responsibility is not just a matter of philanthropy or charity. It is a fundamental part of doing business in a way that is sustainable over the long term. Social responsibility refers to the ethical and moral obligations that individuals and organisations have to contribute to the well-being and sustainable development of society at large.
In the context of business, social responsibility means that companies should act in a way that is ethical, transparent and accountable to the communities in which they operate. This may involve initiatives such as minimising the company's carbon footprint, promoting diversity and inclusion in the workplace, supporting local charities and community projects, and ensuring that the company's supply chain is free from exploitation and human rights abuses.
We will work with your team, taking into account the needs and concerns of your local communities as well as wider society, to create a strategy for social responsibility. This will help your business build strong relationships with customers, employees and other stakeholders while creating a reputation for ethical and responsible behaviour.
Brand and Marketing
Whether you're just starting out or looking to rejuvenate an established brand, Goodwood can help you achieve your goals. Our services include brand strategy development, brand identity design, messaging and positioning, among others.
We use a collaborative approach to ensure that your brand accurately represents your company's values and vision. Our team will work closely with you to create a brand and narrative that not only reflects your company's unique personality but also resonates with your target audience.
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Sponsorship and Partnerships
At Goodwood, we have years of experience in identifying and securing sponsorship and partnership opportunities for businesses across a range of industries. Our team has an in-depth understanding of the latest trends and best practices in sponsorship and partnership marketing. We can conduct a thorough analysis of your company's goals, values and target audience to identify potential sponsorship and partnership opportunities that align with your business objectives. We would then work with you to develop a comprehensive strategy for approaching potential partners and sponsors, including identifying key decision-makers, crafting compelling proposals and negotiating terms.
Standards at Goodwood are unequalled and Audi benefits greatly from its exceptional quality as a key event location